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The Body Shop Kicks Off Global Campaign

Links up with Cruelty Free International.

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By: TOM BRANNA

Editor

Touted as the largest campaign ever to seek a global ban on the use of animal testing,The Body Shop is set to debut a new project at over 300 The Body Shop stores in the UK, and will roll out over the coming weeks at The Body Shop stores in 65 countries across the world, according to the company. The Body Shop customers in countries including the USA, Australia, South Africa, Hong Kong, India, Thailand, Mexico and Saudi Arabia will have the opportunity to sign a pledge in-store. In ad...

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